An iconic British watch brand

Established in 1946, Accurist is one of the market leading watch brands in the UK, steeped in history. Always with its finger on the cultural pulse, Accurist recruited John Cleese at the peak of his fame for an award winning 1978 advertising campaign, and in 1986 became the first ever official sponsor of British Telecom’s Speaking Clock, which received almost 3 billion calls and was given the title of the “greatest sponsorship deal of all time”.

Accurist was rebranded to stand out from its competition, and to reposition itself as luxury-made, affordable-distinctive, contemporary British style that lasts from the real watchmakers.

To help reposition the brand as modern and fashionable Accurist commissioned a complete rebrand. As part of this relaunch process we were invited to design and produce the new website.


Simple and sophisticated

Our brief was to create a site that seamlessly implements the new branding and delivers a great user experience.

Showing off the product and delivering the customer all of the information required to make a purchasing decision was the key to this site’s success. To deliver this we produced a simple yet sophisticated design that doesn’t get in the way of the product, with clean navigation and an intuitive user experience.

The site is fully responsive, providing the visitor with a great experience on whatever device they are using. This works great when teamed with the store locator functionality we incorporated. Customers can easily find their nearest store wherever they are in the UK.

“At Accurist we always strive to stand out from the crowd and I feel the new website really does that. We’ve loved working with Arch Creative, they bring a wealth of experience and have produced something that is distinctive, contemporary and enhances our customers’ experience.”

Trevor James

Brand Director

A great user experience

Integral to the user experience was also delivering a site that is easy to update and maintain. Arch Creative are experts in developing WordPress powered solutions. This technology is proven, easily understood and operated by the client, and easily maintained.

Our familiarity with WordPress allows us to build new websites rapidly. We are very much design-first – once the client is happy with the front-end design and functionality, we can rapidly put in place responsive, dynamic wordpress templates which the client can easily update, and move towards testing, content population, sign-off and launch.

Take a look at the website over at


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