Background
We collaborated with Paysafe to produce a dynamic animation for their “Inside the Wallet” campaign, transforming complex consumer payment preference data into an engaging visual narrative.
The Brief
Paysafe is a leading global payments provider, offering a wide range of services that help businesses and consumers connect and transact seamlessly in an increasingly digital world.
As part of their “Inside the Wallet” campaign, Paysafe needed a dynamic and engaging way to communicate their latest research findings on consumer payment preferences. With complex data and insights in hand, Paysafe sought a partner who could bring this information to life in a simple yet impactful format.
Our Approach
Simplifying the complex
We set out to craft a visually appealing and informative piece that would make intricate concepts accessible and easy to understand for Paysafe’s audience.
We worked closely with Paysafe, drawing on their brand guidelines to ensure consistency with their existing communications. We managed the video process end to end, from refining the script, to storyboarding, animation, and final delivery.
Our goal was to keep the messaging concise and engaging.
To achieve this, we focused on:
- Crafting a clear and concise script that conveyed the most important aspects of the report without overwhelming the audience with statistics.
- Developing a storyboard that translated the written content into visual elements, ensuring the animation aligned with the Paysafe brand tone and style.
- Creating an animation that made use of vibrant visuals to guide viewers through the information.
The Result
The future of payment technology
The result was a high-quality animated explainer video that communicated Paysafe’s key insights in an engaging, user-friendly way.
The animation was rolled out as part of a LinkedIn campaign targeting Paysafe’s business audience. The campaign exceeded industry benchmarks in view rate, cost per view and cost per impression, reflecting the effectiveness of the video in capturing attention and conveying information.
Through close collaboration with Paysafe, we were able to deliver an engaging explainer animation that effectively communicated complex ideas in a simple format. The animation not only resonated with Paysafe’s audience, but also produced measurable, above-benchmark results, reinforcing the power of effective storytelling in digital campaigns.
"It was a pleasure to work with Arch on our Inside the Wallet video. The process felt highly collaborative, with the agency coming up with original concepts that we then worked together to mould and refine. We’ve seen positive results from the creative, both on paid and organic channels.”
Oliver Wright Content Lead, Marketing
