Arena Group
A high-performance multi-site digital ecosystem.
Background
PM Connect developed a sophisticated new AI platform and required a distinct brand identity that would resonate within a competitive tech landscape.
The Brief
As a long-standing creative partner to PM Connect, we were tasked with a project at the cutting edge of their industry. The new brand, Feyra, needed to feel innovative and intelligent while remaining accessible and engaging for their global client base.
The Solution
Bringing Feyra to life
We began by developing a sleek, contemporary logo that established Feyra’s position as a premium AI solution. To give the brand a relatable and memorable face, we designed a unique brand character. This wasn’t just a static mascot; we brought Feyra to life through fluid animation, ensuring the character could interact dynamically across the platform’s website and mobile app.
To support the commercial rollout, we designed a series of high-impact presentation decks. These were crafted to help PM Connect effectively pitch the concept and capabilities of the platform to their own clients. We also developed an animated holding page, providing a professional and captivating digital touchpoint while the full platform was under development.
The Result
Where innovation meets identity
The result is a cohesive, future-facing brand that perfectly mirrors the innovation of the platform itself. From the initial logo and character design to the animated digital assets, we have provided Feyra with a visual language that is both technically robust and full of personality. This comprehensive branding suite has empowered PM Connect to launch their AI platform with confidence, backed by a world-class creative identity.
