Our mission.
“We will have fun doing good work for good people, finding meaningful opportunities and helping to create a better world.”
Assess
We understand the problem, audience, and project needs.
We approach every project with curiosity and an open mind, ready to explore diverse perspectives. This is our strong foundation.
Key steps:
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Define the brief: Clarify objectives, audience, deliverables, and constraints.
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Identify challenges: Understand key problems to solve.
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Gather client insights: Ask questions, explore brand guidelines, and collect relevant materials and assets.
Research
We gather insights, explore trends, and understand the context before diving in.
We dive deep to connect ideas, insights, and inspirations, unfolding meaningful links between the brand and its audience. Like the pillars of an arch, our research strengthens the structure.
Key steps:
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Trend & market research: Study industry trends, competitors, and audience preferences.
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Inspiration & moodboard: Collect visual references, sketches, and creative ideas.
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User & brand alignment: Ensure the design resonates with the target audience.
Create
We develop innovative, impactful design solutions which hit the brief.
We tackle our creativity with a smile, infusing our work with energy, positivity, and passion. Creativity is our keystone, supporting everything we do.
Key steps:
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Concept development: Brainstorm, sketch, and explore multiple creative directions before diving in.
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Design execution: Build high quality design options using relevant software.
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Brand & visual consistency: Experiment with layout, typography, and colour while ensuring brand alignment.
Hone
We refine, iterate, and perfect the final output.
Through iteration and refinement, we leave a lasting impression. We take purposeful action to ensure our designs make a meaningful impact.
Key steps:
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Feedback & revisions: Present work, gather input, and refine based on suggestions.
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Finalisation & delivery: Export final assets in the correct formats (print, digital, web, etc.).
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Finalisation & delivery: Export final assets in the correct formats (print, digital, web, etc.).
CREATING FOR SOCIAL IMPACT.
Serving our community.Arch believes in the power of creativity to drive positive change. Over the years we’ve developed long-term partnerships and collaborations with a number of charities, CIC’s and not-for-profits.
We’ve self-initiated a number of community-driven projects including our Street Stories digital art trail, our BrewBeat music festival, and a range of multi-award winning subculture exhibitions.
Our sustainability report outlines our impact on the planet and society.
Our culture.
Good work needs great people.We have a fancy studio in a converted shoe factory in Leicester’s Cultural Quarter – but true culture isn’t about pizza and pool tables, it’s about how we work together and support each other.
At Arch, we carry our quarterly Team Connect Days where we share ideas and discuss emerging technology. We also work closely with both of our local universities, carrying out portfolio reviews and offering graduates internship opportunities.
We take a collaborative, straight talking and responsive approach to design, without any nonsense, or ego. We love to work with clients who share these values – so get in touch if this sounds like you.
