Background
Smart Payment Technologies partners with Arch Creative to strengthen its social media presence and reposition the brand within the payments space.
Our Remit
We handle social media strategy and management, content strategy and planning, creative design and production, community management, quarterly video content shoots, as well as monthly animated explainer videos and interviews.
Acting as an extension of the Smart Payment Technologies team, we deliver consistent day-to-day content and a long-term strategy focused on growth, credibility, and lead generation.
Our Approach
Demystifying payments through strategic storytelling
Our approach is built on consistency and strategic storytelling, using the expertise of the Smart Payment Technologies team to help demystify the payment industry for their audiences and communicate complex topics in a clear, engaging way.
At the core of the channel strategy is LinkedIn as the primary B2B platform, supported by an active presence on Instagram and Facebook. Content is tailored to each channel, balancing education and brand storytelling in an engaging way. We deliver monthly content calendars covering all channels, managing the full production process from copywriting and design through to animation and video. This ensures a consistent tone of voice, messaging and brand consistency across every output – whether that’s animated explainer videos, interviews, static, carousel or video content, we know that variety is the key to maintaining engagement.
The Big Idea
Leading through education
We identified a key opportunity: simplifying a complex industry.
The strategy shifted towards positioning Smart Payment Technologies as an accessible and knowledgeable partner in payments.
We did this through:
- Educational, insight-led content
- Humanising the brand by showing real people and their expertise
- Breaking down complex payment topics into digestible formats
This works because payments infrastructure can be difficult to understand. By making content simple and practical, the brand becomes more approachable and trustworthy to decision-makers.
Creative Direction
Clear and Insightful
To stand out in a technical and crowded space, we focused on making complex topics easy to understand through clear, engaging content formats. For example, carousel posts simplify key information, while video interviews showcase the expertise and people behind Smart Payment Technologies.
We also create thought leadership content aimed at business decision-makers, supported by a warm, approachable tone that balances the more technical messaging.
This approach positions Smart Payment Technologies as trusted industry experts, building credibility through transparency and encouraging engagement by consistently delivering value-led content.
Strategic partnership impact.
Early momentum
When it comes to engagement and brand impact, there was a noticeable uplift in content quality and consistency, leading to stronger engagement across platforms and positive feedback from both client and audience.
While still in the early stages, performance shows clear positive movement. After the first month of content, we saw:
increase in impressions
increase in reactions
engagement rate
The Outcome
Building trust and visibility in fintech, one post at a time
By combining structured strategy with consistent delivery and clear messaging, we have elevated the quality and consistency of Smart Payment Technologies’ social presence, making the brand more accessible and educational within a complex industry while increasing engagement and early-stage visibility across key platforms.
This approach has laid the foundation for long-term growth, building a social presence that informs, builds trust and supports meaningful business conversations.
Working with Arch Creative has transformed how we show up on social media. They’ve taken the time to understand our business and the complexities of the payments industry, turning technical topics into engaging content that resonates with our audience.
We've already seen a noticeable improvement in the consistency and engagement of our social channels. The team are friendly and their strategic approach, creativity and responsiveness make them a great partner to work with. We look forward to continuing our partnership!
Grace Salisbury, Marketing Manager
