Background
At Arch, we have many years of experience working with sports brands and NGBs, and believe that creativity, culture, and sport are powerful forces for positive change – and they’re often at their most impactful when they come together.
Bringing Communities Together
Our experience has shown us how sport goes beyond fitness and health. It acts as a cultural connector, bringing communities together, enabling artistic expression, and telling powerful stories. When combined with arts and wellbeing initiatives, it becomes a unique tool for engagement, inclusion, and impact.
National Governing Bodies
Celebrating diverse sporting communities
Through our Sporting Bodies work, we’ve collaborated with national governing bodies such as Paddle UK, British Wheelchair Basketball, and British Triathlon. Each project focused on championing inclusion, identity, and representation within sport – celebrating the people behind the performance and redefining what it means to be an athlete. From campaign storytelling to visual branding, these initiatives placed the individual at the heart of the narrative, highlighting the role of sport in building confidence, connection, and community.
Football
A love for the beautiful game
Football has played a central role in many of our projects. We’ve worked closely with leading clubs such as Chelsea, West Ham, and Everton, and spent several years supporting the marketing team at Leicester City Football Club – a proud moment for our Leicester-based studio.
Community
Driving grassroots change through creative campaigns
We champion grassroots initiatives across all sectors. Our Lives Not Knives campaign, developed in partnership with Leicester City in the Community, tackled youth violence and knife crime through design-led behaviour change. Similarly, we partnered with De Montfort University on Hidden Voices Community Football, a UN-supported initiative under the Football for the Goals programme, using art and sport to amplify unheard voices.
Creative Partnership
Creative partners for cultural impact
Whether it’s designing a campaign, building a brand, or developing an arts-led sports programme, we bring insight, creativity and strategy to every project. If you’re working within the arts and wellbeing space and want to explore how sport can strengthen your message, we’re here to help.
