Sporting Bodies

Innovative Branding That Inspires Action

We know that strong branding is key to building a loyal following. 
Our expertise lies in crafting brands that resonate with athletes, participants, and stakeholders alike.

We worked with British Canoeing to rebrand the organisation as Paddle UK. The goal was to create a more inclusive and unified brand that reflects the variety of paddle sports – like stand-up paddleboarding (SUP) and kayaking – broadening its appeal beyond just canoeists. The rebranding involved renaming, a new logo, and a modern visual identity. The new brand communicates inclusivity, resonates with diverse stakeholders, and helps grow memberships and partnerships, from recreational paddlers to elite athletes.

Similarly, our work with British Wheelchair Basketball revitalised the sport’s identity, ensuring accessibility and engagement across all levels, from grassroots to international competition.

By understanding your audience and your goals, we create brands that not only look good but also drive action—whether that’s attracting new participants, engaging sponsors, or growing membership.

Targeted Campaigns That Drive Participation

We understand the power of storytelling and the role it plays in motivating people to get active. Our creative campaigns are designed to inspire and activate participation, promoting fitness and well-being across diverse audiences.

We developed a campaign for British Triathlon aimed at increasing core membership signups. The campaign focused on promoting community, 
well-being, and support for local clubs, using the concept “Belong Together.” A new visual identity, including a triathlon-inspired motif, was created, emphasising the three sports and key membership benefits: support, protection, and connection. The project also included brand guidelines, videos, merchandise, and social media assets to reflect British Triathlon’s values and community-driven mission.

By creating tailored campaigns for your fitness or sport brand, we help drive growth, increase participation, and build stronger communities.

Strategy-Led Creative That Delivers Results

At Arch Creative, we don’t just focus on design; we lead with strategy. We work with you to understand your objectives, creating solutions that deliver tangible results, whether it’s boosting engagement, increasing participation, or enhancing brand recognition.

Our rebranding projects for British Wheelchair Basketball and Paddle UK are testament to this. Our work was driven by a deep understanding of their mission. We focused on increasing visibility, attracting funding, and driving participation at all levels of the sport, from grassroots to professional.

We apply this same strategic thinking to every project, ensuring that our creative work aligns with your vision and meets your business goals.