Hidden Voices: Community Football

Background

Hidden Voices is a bold awareness campaign created by De Montfort University in partnership with the United Nations under the Football for the Goals initiative. The project highlights the intersections between climate change, football, and the often-overlooked perspectives of young people in underserved communities around the world.

Giving young people a platform

In collaboration with DMU, we developed the branding, website, and a powerful brand video that gives a platform to voices that are too often overlooked. By connecting climate action with football, Hidden Voices creates a bold and engaging way to raise awareness and inspire meaningful conversations.

A platform to unify marginalised voices

We worked with DMU to develop the branding, website, and a powerful brand video that gives a platform to voices that are too often silenced.

At the heart of the identity is a distinctive logo that uses a mirrored, slanted “N” and “V” – a visual metaphor for the way youth voices are reflected or excluded from dominant narratives. The sharp, angled forms convey urgency and disruption, aligning with the campaign’s commitment to challenging global injustices.

The website delivers a dynamic and accessible hub for campaign content, research, and personal stories, while the brand video evokes the emotional power of sport as a unifying force for change.

A unique, global campaign blending sport, activism, and youth-led storytelling to support the UN’s Sustainable Development Goals.

Take a look at the website here: hidden-voices.co.uk

Migration Museum

What we did

The Migration Museum brings Britain’s migration history to life through powerful personal stories, revealing how the movement of people to and from the UK has shaped the world we live in today. One of their campaigns is a travelling exhibition “Migration and the Making of the NHS” which celebrates the vital contributions of migrants to the National Health Service.

Local stories for local audiences

As part of their UK-wide campaign, the museum opened a temporary pop-up in Leeds, with earlier stops including Leicester. To promote this locally and reach key audiences, Arch Creative was commissioned to design and run a paid social campaign, supported by bespoke animated content.