Background
We developed marketing campaigns for Samsung’s security and surveillance products, including branding, advertising, packaging design, and in-store promotions, ensuring an impactful brand presence.
The Brief
Our partnership with Samsung aimed to effectively communicate the advanced features of their security products to consumers, enhancing brand visibility and driving product adoption in a competitive market.
Branding
Samsung 'Open Platform' campaign
We undertook an extensive branding project for Samsung Techwin’s CCTV software system, Open Platform. The sub-brand identity incorporated the letters ‘O’ and ‘P’ to create an infinity loop, symbolising the seamless qualities and ‘endless possibilities’ of the product. This identity was applied across a range of marketing materials, including a global advertising campaign, infographics, web banners, website landing pages, apps, and exhibition panels, all translated into 17 European languages. We collaborated with Samsung HQ in South Korea and their Vice President for Global Development in the US to ensure global consistency.
Print Production
SmartCam and BabyView
For the SmartCam range of home security cameras and the BabyView baby monitors, we designed product packaging, brochures, in-store point-of-sale materials, web banners, and managed typesetting and language translations. These materials highlighted features such as HD video recording, mobile streaming, night vision, and two-way communication, emphasising convenience and peace of mind for families.
Campaign
London Underground campaign
To promote the Samsung SmartCam’s pan and tilt auto-tracking functionality, we created a humourous Out-Of-Home advertisement featuring a dubious-looking Santa entering through a chimney, while the homeowner monitored the activity via smartphone from their bed. This campaign was displayed inside tube carriages across the London Underground network leading up to the festive period, accompanied by a discount offer at Curry’s PC World.
