Background
Parmar Collection manages a group of exclusive hospitality and event venues. Each venue provides a unique experience, ranging from fine dining and cocktails to weddings, corporate events, and private celebrations.
With a focus on top-notch service, distinctive style, and memorable experiences, Parmar Collection has earned a reputation for quality. Arch Creative works with them to turn this quality into effective marketing materials, ensuring that their venues look as impressive in print as they do in person.
The Brief
Parmar Collection manages a group of exclusive hospitality and event venues, ranging from fine dining and cocktail restaurants to stately houses, wedding venues, and event spaces.
Arch Creative was brought in to create a unified yet flexible suite of high‑end print and brand materials for the full collection. Our task was to design bespoke branding (logos, menus, brochures, promotional material) for each venue, in a way that expresses the unique character of each space while reflecting the overall quality and style associated with Parmar Collection. The aim was to ensure every venue felt premium, well‑presented, and ready to appeal to a diverse clientele, from couples planning weddings to diners seeking fine food or guests booking private events.
Black Iron
A refined identity for fine dining
For Black Iron, we delivered a visual identity designed to match the restaurant’s elevated atmosphere.
The use of dark backgrounds, such as charcoal and metallic tones, and elegant typography helps to convey a sense of sophistication, reinforcing that Black Iron is not just another restaurant, but a destination for fine dining experiences.
We produced a series of seasonal menus, including summer, autumn, and cocktail menus, designed to highlight the restaurant’s refined atmosphere. Each menu balances visual appeal with clear and engaging content, showcasing the culinary excellence of the venue.
City Rooms & Winstanley House
Premium event branding for iconic venues
We created City Rooms’ branding to support a variety of events, from traditional weddings and cultural celebrations to festive or seasonal gatherings. We have created brochures and promotional materials that reflect the grandeur and versatility of the space. The design choices aim to evoke a sense of occasion through elegant layout and photography.
For Winstanley House, we developed the identity and collateral for celebrations, weddings (traditional and cultural), and special events they host such as festive parties and afternoon teas. The design approach emphasises elegance and warmth, balancing the heritage and charm of the venue with the polished finish that customers have come to appreciate from the Parmar Collection venues.
