Background
We delivered a brand transformation for Arkle Finance, including a new logo, brand guidelines, and marketing assets. The identity symbolises their values of strength and dependability, ensuring consistency across all touchpoints.
The Brief
Arkle Finance approached Arch Creative seeking a refreshed brand identity that better aligned with their values of forward-thinking, innovation, and stability. Their existing logo no longer reflected their progressive approach to financial solutions. As part of a larger brand development initiative, we set out to create a modern, professional identity that positioned them as a leader in the finance sector.
Brand
A logo that symbolises strength and stability
Arkle was a celebrated thoroughbred racehorse who won three Cheltenham Gold Cups, along with other major wins. He was owned by the Duchess of Westminster who named him after the mountain Arkle in Scotland. Arkle was set up by Weatherbys Private Bank, whose history is rooted in horse racing, so we developed a logo design which combined this heritage, together with a mountain icon which implies strength and dependability.
The final design cleverly integrates the initials ‘A’ and ‘F’ while forming an abstract mountain, symbolising lasting strength and dependability – qualities essential in financial services. This new logo serves as a strong visual representation of Arkle Finance’s ability to navigate financial challenges and provide stable, forward-thinking solutions.
To ensure brand consistency, we developed a set of brand guidelines along with the new logo. These guidelines define colour schemes, typography, photography and visual elements, ensuring a unified look across all platforms.
Brand Development
A cohesive brand identity for maximum impact
We extended this new identity across various touchpoints, including:
- Social media graphics and banners for a professional online presence
- Broker flyers to strengthen partner relationships
- PowerPoint templates for impactful corporate presentations
- Pull-up banners and business stationery to reinforce brand identity at events and meetings
- A suite of print advertisements to increase visibility and brand awareness
The Result
A continuing partnership to reflect Arkle Finance’s vision
The rebrand has successfully positioned Arkle Finance as a modern and trustworthy leader in the financial sector. Their new identity resonates with both clients and partners, reinforcing their expertise and commitment to innovative financial solutions.
Since launch, we have continued to support Arkle Finance with the production of branded assets. With a strong visual presence across digital and print platforms, Arkle Finance is now better equipped to engage its audience and drive business growth.
