Background
We rebranded Brigstock Skin and Laser Clinic to ‘Numie,’ developing a new visual identity, designing a streamlined website, and creating cohesive signage, graphics, and digital and print assets to reflect a fresh, clean aesthetic in the beauty and skincare industry.
The Brief
When Brigstock Skin and Laser Clinic approached us, they were ready for a significant transformation. Their goal was to reposition their brand in a way that reflected the high-quality treatments they offer while embodying the fresh, clean aesthetic associated with the beauty and skincare industry. We took this opportunity to reimagine the clinic’s identity from the ground up, ensuring that every aspect of the new brand resonated with their mission of helping clients achieve their best selves.
Brand Development
A brand new identity
The first step in transforming the clinic was rebranding its name to “Numie,” symbolising a journey to a “new me,” aligning with the personal transformations clients experience through the clinic’s advanced skin and laser treatments.
After finalising the name, we developed a complete visual identity, including a clean logo, modern typography, and a refreshing colour palette to evoke clarity and purity. The logo incorporates a subtle flower symbol to hint at new growth and blooming.
We also created a series of graphic elements for use across various platforms ensuring consistency in their growing presence, from branded merchandise to promotional materials, strengthening Numie’s brand identity across channels.
Print Materials
In-clinic design and launch assets
To support the rebrand, we developed a full suite of launch materials to introduce Numie to clients. This included internal and external signage for a seamless transition from Brigstock to Numie, as well as branded wall graphics to bring the new identity to life inside the clinic.
We also created digital and print marketing materials, including posters and social media graphics, ensuring consistent messaging across all platforms. Our goal was to provide the clinic with everything needed to make a strong first impression and build lasting relationships with their audience.
Web Design & Development
Aesthetic meets function
As part of Numie’s brand overhaul, we designed and built a streamlined new website. The previous site was cluttered, with duplicated content and complex navigation. Our goal was to simplify the user experience, making it easy for clients to find information and begin planning their treatment journey.
We focussed on creating a simple yet elegant user journey that emphasised clarity and ease of use. We restructured the site to highlight Numie’s range of treatments, allowing potential clients to easily compare options. Each treatment page provides a detailed breakdown of what clients can expect, addressing common questions and concerns to ensure users feel informed and confident in their decision-making process. We also optimised the site for mobile, ensuring a smooth experience whether browsing from a phone or computer.
Beyond aesthetics and navigation, the new site was designed to drive enquiries. We integrated clear call-to-actions throughout, making it simple for users to book consultations or get in touch through contact forms. We implemented SEO best practices to boost Numie’s online visibility, helping potential clients find them more easily when searching for skin and laser treatments in the area.
“Working with your team was a really positive experience. Your responsiveness stood out! You were always quick to jump on requests and consistently available, even at short notice. It genuinely felt like you were on our side, ready to support us whenever needed.”
Amelia Saccomani, Communications Manager
The Result
A new start for Numie
By developing a new name, brand identity, and website, we helped Numie create a fresh, modern presence that resonates with their target audience. Today, Numie is well-positioned to continue growing, with a clear, cohesive identity and a digital platform designed to support their business for years to come.
