Background
We partnered with Capita to create the “Human to Hybrid” campaign, a multifaceted research initiative aimed at examining the integration of technology in the workplace. We designed a visual identity that was applied to a campaign white paper, along with engaging infographics to effectively communicate complex data.
The Brief
Capita, a leading UK digital consultancy, sought to solidify its position as a thought leader by investigating the evolving relationship between humans and technology in professional environments. They commissioned us to develop a compelling campaign that would present their research findings in an accessible and visually appealing manner.
Brand
Creating the 'Human to Hybrid' identity
Central to the campaign was the “Human to Hybrid” concept, symbolising the fusion of human ingenuity with technological advancement. To bring this theme to life, we designed a logo inspired by DNA sequencing, reflecting the intertwining of natural biology and modern technology. This visual motif was applied across all campaign materials to reinforce the message of human-tech synergy.
Layout Design
Designing the white paper
The cornerstone of the campaign was an expertly crafted white paper detailing Capita’s research. To enhance readability and engagement, we developed a layout that incorporated the campaigns identity to create a seamless narrative flow, making the paper engaging for its audiences.
As well as this, we created tables, charts and infographics that communicated the complex data in clear, digestible visuals.
The result was a White Paper with a difference – the expertly written content and ideas were supported by a strong identity to set it apart from dry research and create an engaging and aesthetic document.
