The O2 is a multi-purpose indoor entertainment arena in London. The venue holds the crown as the world’s busiest music arena, a title which it has held since 2001, having played host to some of the biggest names in music.
Arch Creative have been working with the The O2 for many years across a range of corporate suite menus, concourse graphics and concession menus, as well as art directing photo shoots.
The American Express sponsored VIP lounge carried out a major interior overhaul and Arch Creative were commissioned to design and produce a range of high specification menus which would appeal to a music mad, affluent target market.
Our playful food menus were based on halved and hinged 12” vinyl records, complete with Jackson Pollock style paint splashes. The designs were constructed in anodised aluminium with engraved logos, lathed finishes and screen-printed colours.
Our designs were awarded the runners-up status in the illustrious Drum Design Awards.
Arch created a range of luxury menus and bar accessories for the co-branded Virgin Atlantic and Delta NY-LON bar. The name NY-LON reflects the New York to London destinations shared by the two famous airlines.
Our designs were based around the unique flight path patterns between these destinations, which were embossed into padded metallic gold material. We also created a cocktail menu, tip tray, tab card, clip-board and food & drink menus.
We developed the brand and style of Mexican-food-to-go restaurant Viva Burrito, which calls the O2 home. Our designs were geometric, with vibrant colouring to evoke the energy of Mexico through orange and teal. Our Day of The Dead themed icon fits in perfectly with the rest of this delicious little restaurants brand. The Viva Burrito brand has been rolled out to other venues including Excel.