Hanwha Vision

Delivering High-Performance Campaigns

Hanwha Vision is an international technology leader specialising in security products and solutions. 

To highlight the exceptional performance of their Wisenet series of security cameras, we developed an advertising campaign featuring athletes as metaphors for extreme performance, aligning with the Wisenet strapline ‘We Move’. This campaign was deployed across multiple channels in the UK and translated into nine languages for European markets. Supporting materials included brochures, digital banners, and large-format conference graphics and videos. The accumulated marketing assets were presented at a launch event in Barcelona, led by the UK team.

We were also briefed to develop an engaging campaign to emphasise the brand’s seamless global availability of security cameras. With a playful yet strategic approach, we created “Plenty of Fish Eyes in the Sea,” a standout concept highlighting the availability of the company’s Q Mini series’ fisheye lenses and their uninterrupted supply chain. The campaign featured bright, eye-catching creative, strong, compelling headlines, and engaging animated content. It was rolled-out across print, digital and social media, reinforcing Hanwha Vision as a reliable leader in the security industry.

Ongoing Design Support

Our ongoing work with Hanwha Vision includes creating a wide range of marketing collateral, whitepapers and reports. Our deep understanding of the brand across all design disciplines enables us to maintain brand consistency for the global company. From brochures and adverts to sales presentations and social media assets, we ensure their brand is represented in the highest quality across all channels.

We recently worked on the company’s Cybersecurity report – showcasing their expertise in ensuring video surveillance networks are cyber-resilient.

As well as creating a visually engaging document for the main report, we translated the key findings into quality content that could be used on a variety of channels and platforms, creating social media carousels, animated video, infographics and powerpoint presentations, to ensure the findings and expertise could be communicated to all audiences and stakeholders.

Engaging Video Content

Recognising the growing importance of video in marketing, we have produced a range of videos for the brand. 

This includes a series of ‘behind-the-scenes’ videos with the Hanwha Vision team, featuring interviews with Hanwha’s European Country Managers which were used in social media campaigns, email marketing, and on their website. Additionally, we created a ‘day in the life’ video at IFSEC International, Europe’s leading security event. 

When it comes to product video, our team has helped Hanwha Vision showcase their extensive range. We produced a 30-second promotional video for the Wisenet Baby Monitor, aiming to emotionally engage customers while highlighting the product’s unique selling points. The video features authentic footage of a mother and baby, with animated text emphasising the monitor’s benefits. 

Filmed over half a day, we created a realistic family setting and recruited actors, showcasing the product in everyday use. To cater to Hanwha Vision’s international market, we translated the video into multiple languages, ensuring broad accessibility. This project exemplifies our expertise in blending technical product marketing with warm, human-centered storytelling.