Arena Group

Background

Arena Group is a global leader in event infrastructure and design, delivering remarkable experiences across sports, leisure, and corporate sectors. Arch Creative teamed up with Arena Group to create a new corporate website to showcase their services, and provides ongoing creative support for their winter ice rink events. Our goal is to bring their brand to life both online and at some of the UK’s most iconic locations.

The Brief

Arena Group asked Arch Creative to design a corporate website that clearly showed the range of their event services and capabilities. They also needed help with creative campaigns for their winter ice rink events, ensuring that each location had a visually appealing and consistent look across all touchpoints, tailored to different audiences and seasonal themes.

Corporate Website

We worked with Arena Group to build an engaging and user-friendly corporate website that highlights the scale and flexibility of their services. Designed to reflect the company’s global reach and innovative spirit, the site blends clean, modern design with striking visuals and easy navigation.

Our process aimed for a seamless user experience:

A dynamic homepage that showcases Arena’s work through large images
Service pages that combine technical details with visual storytelling
Integrated case studies that bring projects to life

We continue to work with Arena Group updating and maintaining the website, ensuring the platform remains current, secure, and aligned with their changing business needs.

Stake Through History ident for Hampton Court Palace Ice Rink

Tudor characters ice skating on an ice lake outside of Hampton Court Palace

Winter Ice Events

Each year, Arena Group brings festive magic to cities across the UK with a series of winter ice rinks. This includes grand locations like Hampton Court Palace, Liverpool Christmas, Skate Manchester, and The North Pole Cambridge.

Arch Creative has directed the creative aspects of these events, developing visual campaigns that capture the distinct character of each location while maintaining a recognisable brand presence.

Social media graphics for Hampton Court Palace Ice Rink

Hoarding board design for Hampton Court Palace Ice Rink

Every year, we design with local audiences and seasonal themes in mind. We create artwork that sparks excitement, warmth, and holiday spirit. From elegant, heritage-inspired styles for royal settings to bold, modern designs for city center experiences, each campaign is customised to fit its surroundings.

Our creative efforts cover all channels:

Print and digital advertising
Event signage and wayfinding
Working with interior installers to ensure the theme flows smoothly into the event space
Email newsletters, social content, and promotional websites

The result is a visually cohesive campaign that engages audiences from the first impression to the on-site experience.

Social Campaigns

To boost reach and engagement, we launched a social media campaign for Arena’s ice rink events. This campaign built anticipation, increased ticket sales, and spread Christmas cheer.

We produced a mix of organic and paid content, including motion graphics, video reels, and photography, each tailored to the specific tone and audience of individual rinks. Using platform-specific visuals, we ensured every post contributed to a consistent narrative while highlighting the unique experiences of each event.

The campaigns achieved strong engagement across channels, expanded audience reach, and resulted in solid ticket sales.

By combining strategy, creativity, and attention to detail, we’ve helped Arena present themselves as the top choice for exceptional events, online, on social media, and in person. Design for event marketing is about more than just visuals; it’s about creating experiences that connect, excite, and last.

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Compass Group & The 02

What we did

Compass Group is the world’s largest food service agency and a market leader within the UK’s contract catering sector. With a wide portfolio of brands operating across multiple industries, their influence is significant. The group encompasses businesses within the events and hospitality sector, giving them a powerful presence across venues of every size and speciality.

As a preferred supplier of creative design for Compass Group, we have the opportunity to work across these brands. Our partnership has taken us into sporting stadiums, stately homes, museums, art galleries, zoos, indoor ski slopes and major entertainment destinations such as The O2. We also collaborate closely with their specialist partners, including Levy Restaurants, Lime Venue Portfolio and Payne & Gunter.

The Brief

Compass Group required a creative partner capable of supporting a wide range of venues and sub-brands with consistent, high-quality design. Our brief was to deliver adaptable, sector-appropriate creative work, from branding and campaigns to menus, event collateral and digital assets, that considered the needs of each site while maintaining Compass Group’s overall standards. Our role as a preferred supplier ensures we provide design solutions that strengthen their brand family across multiple environments and audiences.