Background
The modern-day answer to group travel, the Travamigos platform introduces solo backpackers to fellow adventurers, and helps them to plan, book and share amazing experiences.
The Brief
Travamigos had an existing brand identity but it didn’t reflect the ambition of the business: to disrupt the travel industry. They wanted their brand to instantly inspire people to take the trip of a lifetime, so they approached Arch to help.
Elevating the brand
Experiences, shared
To elevate the Travamigos brand we had to get inside the head of the wannabe adventurer, discover what makes the company authentic, and put those two things together.
We developed a multifaceted icon which would not only look unique, but would also visually represent and unify the core aspects of Travamigos:
People: You can’t have an adventure without them
Heart: Find like-minded people to share emotive experiences
Direction: Pointing the way to a new adventure
Destination: Where the adventures and experiences are shared
Travamigos: The missing piece in the puzzle, making it all come together
The animated ident amalgamates these facets whilst helping the audience simply understand the Travamigos proposition.
A colour palette of a burnt orange and vibrant turquoise reflects the glorious sunsets and aqua seas of popular Travamigos locations such as Thailand and Vietnam, which feature strongly in the transfers.
The result
A brand with a sense of place
The Travamigos brand is now a genuine representation of what they stand for. A fiercely vibrant colour palette matched with distinctive iconography has transformed the look-and-feel into one that conveys intelligent tech, disruptor sensibilities and innovative product design. Plus, Travamigos now fully represents the audience they’re trying to attract: the wanderers, the adventurers and the real people who need some help planning the trip of a lifetime.
“In my uncreative head, the brief for the Travamigos re-brand seemed really simple… just design a cool, recognisable logo and send it over to me!? It wasn’t until the team sat me down for the briefing workshops that I realised how much there was to consider. With regular satisfaction meetings, and a constantly evolving submission deck, the team at Arch delivered the final masterpiece at our offices in Leicester and we were completely blown away. We’re proud to say that Arch are now our creative partner, and we have lots more exciting projects planned for the near future.”
Travamigos CEO
