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Background
Arena Group is a global leader in event infrastructure and design, delivering remarkable experiences across sports, leisure, and corporate sectors. Arch Creative provides ongoing creative support for their winter ice rink events. Our goal is to bring their brand to life both online and at some of the UK’s most iconic locations.
The Brief
Arena Group needed help with creative campaigns for their winter ice rink events, ensuring that each location had a visually appealing and consistent look across all touchpoints, tailored to different audiences and seasonal themes.
They also asked Arch Creative to design a corporate website that clearly showed the range of their event services and capabilities. Read more about the Arena Group website.
Campaign
Winter ice events
Each year, Arena Group brings festive magic to cities across the UK with a series of winter ice rinks. This includes grand locations like Hampton Court Palace, Liverpool Christmas, Skate Manchester, and The North Pole Cambridge.
Arch Creative has directed the creative aspects of these events, developing visual campaigns that capture the distinct character of each location while maintaining a recognisable brand presence.
Every year, we design with local audiences and seasonal themes in mind. We create artwork that sparks excitement, warmth, and holiday spirit. From elegant, heritage-inspired styles for royal settings to bold, modern designs for city center experiences, each campaign is customised to fit its surroundings.
Our creative efforts cover all channels:
- Print and digital advertising
- Event signage and wayfinding
- Working with interior installers to ensure the theme flows smoothly into the event space
- Email newsletters, social content, and promotional websites
The result is a visually cohesive campaign that engages audiences from the first impression to the on-site experience.
Socials
Spreading Christmas cheer
To boost reach and engagement, we launched a social media campaign for Arena’s ice rink events. This campaign built anticipation, increased ticket sales, and spread Christmas cheer.
We produced a mix of organic and paid content, including motion graphics, video reels, and photography, each tailored to the specific tone and audience of individual rinks. Using platform-specific visuals, we ensured every post contributed to a consistent narrative while highlighting the unique experiences of each event.
The campaigns achieved strong engagement across channels, expanded audience reach, and resulted in solid ticket sales.
By combining strategy, creativity, and attention to detail, we’ve helped Arena present themselves as the top choice for exceptional events, online, on social media, and in person. Design for event marketing is about more than just visuals; it’s about creating experiences that connect, excite, and last.
