Taking Up a New Sport in 2025

The Physical and Mental Benefits

A man in a gym trying sports

Sports have an unparalleled ability to transform lives, both physically and mentally. For national governing bodies (NGBs), this transformational power is at the heart of their mission. Encouraging participation in sport not only builds healthier communities but also inspires a sense of unity and purpose.

But how do NGBs communicate this value effectively to diverse audiences? The answer lies in collaboration with a creative agency that understands their unique challenges and goals. At Arch Creative, we’ve worked with some of Britain’s best-loved NGB’s to help take their sport to the next level.

The Physical and Mental Benefits of Taking Up a New Sport

There are so many benefits to taking up a new sport, the most obvious of which is that sport is one of the most effective ways to enhance your overall physical well-being. Regular physical activity boosts cardiovascular health and increases muscle strength and flexibility, reducing the risk of injury and promoting longevity. But engaging in sport is not just about exercise; it’s about learning new skills, challenging your body, and seeing tangible progress.

Away from physical benefits, participation in sports can also improve mental health. Exercise reduces stress by triggering the release of endorphins – the body’s natural mood elevators, and can help to sharpen focus and resilience, traits that are useful in other areas of life.

Team sports, in particular, can help to combat feelings of loneliness through team dynamics and community involvement. Sports create spaces for people to connect and collaborate, bridging gaps across age, background, and ability.

Get on board - visual of a woman on a paddle board

Our Experience Working with NGBs

We’ve worked with NGBs including Paddle UK, British Wheelchair Basketball and British Triathlon. We know that for NGBs, the challenge lies not only in delivering opportunities to participate but also in communicating their mission to a wide audience. This is where a creative agency with experience in working with NGBs can make a world of difference.

Through our work with NGBs we have delivered tailored campaigns that inspire action. We rebranded British Canoeing to Paddle UK, creating an inclusive identity that appeals to a diverse range of paddlers, and revitalised British Wheelchair Basketball’s brand to enhance accessibility and engagement across all levels. The “Belong Together” campaign we developed for British Triathlon focussed on community and well-being to boost membership signups. By understanding each organisation’s unique goals, we crafted tailored solutions to drive participation, increase visibility, and build stronger communities.

Our work on these projects underscores our understanding of the diverse audiences that NGB’s cater to, from Olympic athletes to local clubs and newcomers to sports. We understand the nuances of promoting sports participation at all levels, crafting compelling narratives that cut through the noise of everyday life.

A range of posters for British Triathlon showing the message Together we are...

We’d Love to Join Your Team

The benefits of taking up a new sport are far-reaching, and NGBs play a critical role in enabling this change. But to truly drive participation and make a lasting impact, effective communication is key.

By combining passion for sport with the expertise of a dedicated creative partner, you can inspire action, strengthen communities, and ensure the legacy of your sport for generations to come.

Get in touch to start your next project.