Sky AdSmart targets viewers with a genuine interest in your offering. They use thousands of metrics such as location, household demographics, vehicle ownership, financial status, even their attitudes towards technology, and many more. So if someone has school-age children and lives near Leicester, they may be shown our ad for the KRIII Visitor Centre. If they periodically buy a new car, then our ad for Sandicliffe might appear.
TV advertising isn’t as expensive as you might think. You pay for the view, not just the placement. So, if the viewer fast forwards through or skips your ad, you won’t be charged. And while TV advertising used to only be available to the largest of companies, AdSmart is designed to be more affordable. TV ads continue to be the gold standard for brand advertising.
“An independent study found that TV consistently outperforms other media in generating profit and is typically over twice as effective as the next best performing medium.” —Sky AdSmart
Arch Creative’s complete package means we produce your ad from start to finish, clear it for television, and deliver to be published. We’ve simplified this over time, so all you have to do is tell us what you want and we’ll create it for you.
“The creative process from Arch was incredibly supportive. They took our initial ideas and made them far more eloquent, offered multiple ways that they could be manifested, which all could easily have become the final product, so much so, we are already thinking about our next creative venture together.”—Phil Hackett, General Manager, King Richard III Visitor Centre
You may have a concept in mind, or want to give us free rein to create something for you. We have an existing relationship with Sky AdSmart, so we can prepare with them behind the scenes and then they will contact you for final details.
Once we receive the brief, we’ll get to work on concepts for the ad. We’ll work on any ideas you give us and may present multiple options we think would work for your audience.
When you choose a concept, we’ll create a script and style setter to help visualise the ad and start refining the details.
When these are approved, we will create the ad. We have a range of filmmaking skills under our roof, so this process will look different for each Sky AdSmart campaign. A recent project involved screenwriting, art direction, 3D rendering graphic elements, negotiating with and recording a voiceover artist, and editing the draft together as a team.
We keep you involved in the creation of the ad throughout, all the way to final approval. Once you’ve given the nod, we navigate the publishing process for you. It feels like visiting an alien planet until you’ve spent time getting your head around it and understanding the intricacies. We handle all of that.
First, it needs to go through clearance. This can be a frustrating and meticulous procedure to get right, needing the most delicate edits to content and timing within the video to achieve.
We handle all of that. We’ve also established relationships with both Peach and Clearcast, two clearance and delivery companies.
So, that’s the full service. It may be the simplest way to get your ad in front of thousands of potential customers. You just have to approve ideas, give insight on changes, and then sit back as we deliver to you a brand-new audience.
If you’re curious about a Sky AdSmart campaign, we can discuss options with you. Whether you have a whole multi-channel campaign concept in mind or just want to get your business in front of the right customers, we can help. Get in contact today.
