In 2017 Arch Creative rebranded. We redesigned our look and feel and our website – and the results speak for themselves.
Website design and development is crucial for any business. Your website is your online shop window – a shop window that anyone can see at any time thanks to the power of mobile.
As a key part of the rebrand, we redesigned our site to make it more visually appealing, showcase our work in an exciting way and show off our design skills. Take a look at our web and digital showreel video below.
We had more business enquiries at the beginning of 2018 than ever before. A lot of this could be attributed to our redesign. It’s simple — well designed, well-developed websites convert more customers.
What goes into the process of creating a high-quality website? We asked our senior developer Dan to go over some of the finer points of what he does and how he does it:
I take designs and turn them into responsive websites which are easy to update by our clients. In the vast majority of cases, this is done by creating a bespoke WordPress theme and customising the administration interface to make it as simple and flexible as possible. Sometimes we use other technologies, such as custom built content management systems or whatever other tools may be suited to the job, but it’s fair to say we specialise in bespoke WordPress development.
The project manager will initially gain a full understanding of the client’s requirements, and then this will be discussed in-house between the design, development and SEO specialists to ensure that the final project will perform well on all of these fronts. It’s not enough to have a site that functions if it looks terrible or one that looks great if it doesn’t function. Similarly, if it looks great and functions well but nobody can find it, that’s not good for anyone.
Once these discussions are complete, the site designs are created and agreed with the client, and then passed over to the developers. It’s our job to work out the best way to make those designs function well for the site’s users and also be easy for the client to keep up to date. This usually involves highlighting areas which are common to various pages and can be treated in the same way.
This modular approach is useful for several reasons:
The most important things in my opinion are:
Designing and developing high-quality websites is one thing, but you need to make sure these sites are seen, heard and people are visiting them. That’s where SEO and a content plan comes in.
At Arch, we fully believe that a good content plan and a focus on SEO can make or break your website. That’s why we offer SEO implementation as a service, and the option to have us create a content strategy for your future marketing plans.
Our SEO review can involve:
SEO can be the difference between your website being seen and lost in the depths of Google. Don’t neglect it.
We also develop engaging content plans for our clients. A content plan is, essentially, a calendar that plans out your future activity – be that blogging, video content, white papers, infographics, social media updates or anything else that’ll help to grow your brand. It includes when you need to create, post and promote content in order to get the best results.
As well as being a huge factor in the success of your site’s SEO, content plans are a crucial part of your websites general marketing strategy.
One key way that we’ve been improving websites is adding video. You can check out some of the video projects that we handle in-house on our specialist landing page.
All of our developers at Arch have a high level of expertise. It’s what makes the sites that we create successful. Take our website for client Ataraxia, for example. Our redesign helped to increase the company’s sales pipeline by 50% – which was a great achievement. It’s an example of how a genuinely intuitive site can actively grow a business.
As well as creating websites for companies such as MTV and Accurist Watches we’ve recently launched websites for our amazing clients Meadow Foods, The Security Company and Energy Buzz amongst others. All these sites were designed to instil confidence in our clients, and give them a usable sales tool through a credible online presence. Keep your eyes on our blog feed for more info on these projects.
Need a website designing and/or developing for your business? Want some expert guidance on SEO and content planning? Give Arch a call.
