Background
The London School of Business and Management underwent a name change and rebrand to Bloomsbury Institute. We worked with the higher education provider based in Bloomsbury, London, to bring their new brand to life.
The Brief
They made the decision to rebrand and rename themselves to better reflect their heritage and locale of the University. The new moniker needed a strong visual identity – some exceptional branding to help elevate themselves from the competition.
Brand concept
An identity rooted in growth
The chosen creative treatment which features a flower design, was based on the concept of growth and development. At the heart of Bloomsbury Institute is a very caring and supportive culture, helping their students to grow personally as well as academically. The flower symbolises this perfectly, and also had the added connotations of ‘blooming’ which fitted in nicely with the new name.
Applying the brand
Creating a flexible and expressive brand world
This visual can be broken up into individual petals, creating new patterns and imagery that heighten the visual style. It’s a design that lends itself to any situation – whether that’s as art on the walls of the institution or an ad campaign.
The vibrancy of the new orange colour palette reflects the energy of Bloomsbury Institute as a busy, happening place, humming with positive vibes.
Integrating the brand into the student experience
Extending the brand across campus experiences
We’ve assembled brochures and packs to welcome new and potential students to the school. Included in the pack are the distinctive lanyards which you’ll notice bobbing around Bloomsbury campus.
Video
Capturing student life on location
Alongside new branding, we also created a video that showcases what life is like at Bloomsbury, featuring some of their students. Bloomsbury Institute is surrounded by the best that London has to offer, so we wanted to showcase the beauty of the area through some great footage, and also convey the excitement and buzz of student life through the time-lapse imagery and narrative.
We interviewed a set of four former students, each from different diverse backgrounds, and asked them questions which were crafted in such a way as to elicit some powerful and engaging answers.
The resulting three minute film gives an authentic sense of what life at Bloomsbury Institute is genuinely like; a place which gives opportunities and builds confidence and progression in people.
