Wisenet is a range of cameras from long-time Arch client Hanwha Techwin. For their baby monitor model, the tech company were after a video that appealed to the emotional side of their customers, whilst keeping on-brand and USP focused.
We conceptualised and developed a unique-footage, 30-second video to sell the monitor range. Featuring a real-life mother and baby, the short advert lists the benefits of the Wisenet Baby Monitor in animated text throughout the footage.
Shot over a half-day filming session, the set and actors were sourced quickly and efficiently, developing a believable family scenario. Our footage caught the Wisenet Baby Monitor in action, showing each of its USPs through a constructed shot.
As a long-term partner of Hanwha Techwin, we’ve been working on technical creative for nearly as long as we’ve been in business. We’ve developed product brochures, adverts for publication in industry magazines, online creative and a whole host of other collateral which has cemented Hanwha as a leading industry provider in the UK.
Of course, Hanwha is innately an international company. We work alongside translators to ensure all of the work we create for the tech giants is converted into every language it needs to be. The baby monitor was no different – we converted the video into several languages for distribution across a collection of territories.
A compact shoot, the video shows the product in its natural habitat – the perfect way to both prove it works and connect it to the real-world. The actors used don’t speak – making the transition to other languages even easier.
Working with Hanwha Techwin has honed our skills in the tech product sector. We’re expert artworkers who can craft the perfect sales catalogue. We’re creatives that can design an ad to appeal to big business. And, as you can see here, we can take those sentiments and turn them into something warm, empathetic and human.