Peyton & Tyler

Premium campaign for designer outlet

Peyton & Tyler is an online coffee and homeware designer outlet supplying homes, coffee shops and cafes all over the UK with a beautiful collection of cups, saucers and plates. P&T supplies a number of premium brands including Bodum, Kilner, Loveramics and Mason Cash.

P&T approached Arch to develop their brand with an equally premium look and feel, and carry out a series of paid social campaigns.

Peyton & Tyler instagram post

A refreshing new brand image

We initially started by refining the brand, striking a balanced image between sophistication, affordability and quality. We developed a new colour palette, a tessellated P&T motif, and guidelines around imagery and font usage.

Beautiful product and lifestyle photography is at the core of the P&T brand, with imagery developed which reflects the contemporary product styling, and an emphasis on capturing moments of connection, friendship and comfort.

We also redesigned the website and created a series of landing pages, ready for the new social campaign.

Peyton and Tyler instagram post

A premium campaign for a designer outlet

Once we had all of the right assets in place, we looked to develop our social media strategy. We initially set about defining our range of audiences, and identified prospective customers who had interests ranging from interior design and decoration, through to coffee lovers and Scandinavian design.

We then produced a range of static ads, carousels and simple animations which would be used as part of paid campaigns across Facebook and Instagram. Based on the audience research, to test the metrics of engagement we created a range of adverts with two different propositions:

  1. Pitched at value & quality
  2. Pitched more towards Mums and women working from home, aged 25-50

Our designs were aspirational, with messaging based around marrying high-end products with low prices, and using copy lines to convey this sentiment such as ‘Beautiful Mugs. Beautiful Prices.’ and ‘Coffee Breaks that won’t break the bank.’

This balanced approach gave customers a feeling of both value and quality that cut through the noise of some other homeware brands.

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