Meadow Foods

The UK’s largest Independent Dairy

Meadow Foods might not be a name you’ve heard of. As a company, they’ve been unrivalled in the dairy industry since the nineties, and their dairy products support some of the biggest food industry companies in the world.

Alongside creating a new website, Meadow Foods instructed Arch to create a series of high impact videos. We travelled the length of the UK, collecting footage from Chester, York, Peterborough, North Wales and Carlisle to develop the videos. The short films focus partly on the factory work Meadow Foods does, and partly on the farmers that supply them with milk.

Our on-location filming at dairy farms across the country meant that we captured some glorious footage of the British countryside. Alongside the video work, we captured some beautiful photography on our travels.

Each commissioned video zeroes in on a different aspect of Meadow Foods: one on farmers, one about the customers at the end of the process, and one on the company story. These ideas are interspersed with interview footage and sound bites from prominent members of the management team, the board and three of the company’s dedicated farmers.

After filming, we edited the footage together, selected the relevant sound bites and turned out three coherent, expressive videos that tell the story of an entire brand. These short films have taken centre stage throughout the Meadow Foods website.

“Arch Creative have been a brilliant partner since first winning our pitch. Their work has produced some high-quality video footage from across the company – which has captured our business in a real and positive way. The Arch team were very patient and flexible during the filming process and engaged the whole business with their expertise in a very friendly and approachable way. The final videos are slick, professional and tell the story of our business perfectly – we couldn’t have asked for a better team to work on the project.”

Amy Fry
Commercial Manager

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