Arch Creative partnered with Cool As Leicester and FU Media to deliver the highly-successful joined-up campaign for Leicester Restaurant Week, funded by BID Leicester. Leicester Restaurant Week brings together the best restaurants in Leicester for a week’s celebration of all the amazing cuisines, dishes and dining experiences the city has to offer.
The Leicester Restaurant Week campaign demonstrates the ability of our three businesses to work together seamlessly on projects that require extensive business liaison and content creation alongside a consumer facing brand, PR and advertising campaign. We were able to allocate work to the strengths of the project team whilst keeping a central point of contact for the client, moving from kick-off meeting to full event delivery in just 10 weeks.
From branding, through to launch PR, social media engagement and advertising, we have proven results working in partnership to deliver a campaign of the highest standard.
As the inaugural Restaurant Week in the city, we needed to get as many customers excited and encouraged to come and try what Leicester has to offer, so created a strong brand for this event to set it up for many years of success.
We kept it simple, with the main headline as: Leicester Restaurant Week. Not only was this a proven method based on our research with similar events in other cities, it also made the new event quick and easy to understand for our target audiences. Graphic imagery of cutlery alongside quirky straplines and copy complemented with a bold colour palette brought life and personality to this campaign. Overall, the branding strategy helped to:
The campaign had two distinct phases – firstly, to recruit businesses to the scheme and, secondly, a consumer promotional campaign to raise awareness and encourage participation. The public and press engagement included all of the following:
Business engagement
Website & Social Campaign
Leicester Restaurant Week social channels gains
PR, Media & Influencer Outreach
Customer Feedback
In just 10 weeks from kick-off to delivery, our partnership delivered a comprehensive and joined-up campaign, weaving B2B and B2C elements together seamlessly to leave Leicester Restaurant Week in a strong position to move into year 2.