Hanwha Techwin isn’t perhaps a brand you’ll have heard of.
As a multi-profile business conglomerate, Hanwha Group is a Korean brand that is one of the powerhouses of international technology companies – turning over billions of pounds each year. Having started life in explosives for the construction industry, Hanwha now operates across a wide range of business sectors that include manufacturing, chemicals, renewable energy, finance, investments and leisure.
Techwin is an important part of the Hanwha machine, covering business and home security products, solutions and support services. Arch have been working closely with Hanwha Techwin for a number of years across a complete range of marketing and advertising channels in a full-service capacity.
Marketing team “Arch Creative is our full-service design agency and they are a great bunch of people to work with. The team is always extremely responsive, helpful and professional, and have come to the rescue on many occasions with last minute urgent changes to projects!”
“Arch Creative is our full-service design agency and they are a great bunch of people to work with. The team is always extremely responsive, helpful and professional, and have come to the rescue on many occasions with last minute urgent changes to projects!”
Hanwha Techwin Europe
The Wisenet series of security cameras are considered amongst the leading performing products on the market, with Wisenet X now officially the world’s best.
Arch created an ad campaign featuring a range of athletes used as a metaphor for extreme performance – a concept which married perfectly with the Wisenet strapline ‘We Move’. The ads were featured online, offline and out of home across the UK. The campaign was subsequently translated into nine languages and promoted throughout Europe, with excellent results. We also developed a suite of supporting collateral including brochures, digital banners and large format conference graphics and videos.
The accumulated marketing assets were presented at the launch event in Barcelona which was led by the UK team.
Our work with Hanwha is extensive and it comes in many different shapes and sizes. Sometimes, the most important work we do is ‘simple’ artworking – typesetting brochures and catalogues and working up internal price lists. Our understanding of Hanwha across all design disciplines enables us to keep the brand cohesive and consistent.
One increasingly important facet of the marketing mix is video. We created a series of videos for Hanwha which have been utilised in many ways – as part of a social media campaign, sent out as part of a series of e-shots, and featured on their website.
We interviewed a range of Hanwha European Country Managers and using the footage have developed a series of videos for specific countries, along with an all-encompassing version. There was also a ‘day in the life’ video which we shot at IFSEC International – Europe’s leading security event held annually at Excel. They were so successful that we were commissioned to produce a range of follow-up videos.