Shining a light on educational experiences

We were engaged to create an advertising campaign for FutureLearn.

FutureLearn deliver online courses for a rich variety of subjects. From physics to french and big data to microbiology. If there’s a subject that interests you, it’s most likely that you’ll find it there.

The purpose of the ad campaign was twofold:

Increase general awareness, aiding overall course sign-ups
Encourage conversions from the free content to the premium plan

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A highly effective multi-channel campaign

Our approach to this campaign was to design a highly creative and engaging series of ads. Each of the ads were targeted at specific courses. The premise of the ad concept was to highlight that everyone is capable of taking an online course, and that nothing should hold you back. A secondary message was that the courses themselves are transformative.

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