A full-service creative partner

Cambridge & Counties Bank became an Arch client in 2015, and since then we’ve been their creative and marketing partner.

Our work has included a brand overhaul, advertising, email campaigns and a new website. Our full-service offering allows them to quickly and effectively reach their marketing goals.

 

 

Cambridge & Counties Bank

A sharper brand vision

Our first task was to review and overhaul the brand. This project included sharpening and strengthening the logo, updating the tone of voice, developing a collateral brand style, and of course producing a set of comprehensive brand guidelines to keep everything on track.

Cambridge & Counties Bank
Cambridge & Counties Bank

Putting character into the brand

A personal touch and a human approach are central to Cambridge & Counties Bank brand essence. As such it was of vital importance to include staff photography as part of the brand development.

We organised and art-directed several shoots of the Cambridge & Counties Bank team. Our photography is bright, vibrant and authentic.

 

 

Cambridge & Counties Bank
Cambridge & Counties Bank
Cambridge & Counties Bank
Cambridge & Counties Bank

Working responsively

Our new website design for Cambridge & Counties Bank was all about improving the user experience. The old site wasn’t responsive, was too cluttered and wasn’t optimised on mobile. We streamlined the site, stripped away some of the unnecessary features and added in some improvements like a search function and a help centre.

 

 

“We’ve been working with Arch for a few years now. The simplicity of having all of our creative design needs catered for in one place is a great appeal. Whether it’s our new website, videos, printed materials or our five year anniversary book we’ve just printed, Arch delivers exactly what’s needed every time. We’d recommend full service design – and we’d recommend Arch Creative.”

Christian Cowie

Marketing Director
Cambridge & Counties Bank

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