bOnline

A smart campaign for smart phones

bOnline is one of the best phone systems for growing businesses, ideal for freelancers, startups & small businesses. bOnline were looking for an equally smart social campaign to help increase their 50,000 customers. They wanted to run a paid social campaign with a focus on selling their VoIP phone systems, so approached Arch to make it happen.

Our digital media agency identified three audiences who we would look to tailor our creative to:

  • Micro Business Entrepreneurs
  • Techie Founders
  • Motivated Entrepreneurs

Be Smart. Be Powerful. Be Connected.

We developed three different ideas which we presented back to the client, and they chose the ‘Be Smart’ concept. The resulting campaign used a series of vibrant illustrations which conveyed the work-from-home ethos, and the flexible USPs of the bOnline product which would appeal to the types of businesses we were targeting.

The headline copy was neatly developed from the bOnline name, and the repetition of the ‘Be’ headlines enabled us to highlight the product USPs, whilst also reinforcing the brand ‘B’ Online.

The bold, eye-catching illustrations were brought to life using some simple but effective animations which would help to stop people in their tracks when scrolling through their social feeds.

Be agile by bOnline

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