We worked with Weatherbys Private Bank to refresh their brand identity, aiming to attract a broader audience while maintaining the gravitas and heritage associated with their long-standing history.
Weatherbys, an iconic family-run business established in 1770, has a rich heritage deeply rooted in horse racing. Over the past 250 years, the company has expanded into a group of enterprises, including Weatherbys Racing Bank and Weatherbys Private Bank, which was honored as Private Bank of the Year in 2021. Seeking to modernise their brand to appeal to a wider audience without compromising their reputation, Weatherbys Private Bank looked to Arch Creative to lead a full brand refresh.
Our initial focus was on redefining the visual identity of Weatherbys Private Bank. Recognising the need for a balance between tradition and modernity, we developed a vibrant secondary colour palette to complement the existing brand colours. This expanded palette provided greater flexibility, enabling the creation of engaging and diverse designs across various platforms.
Along with the new colour scheme, we selected brand fonts that exude a timeless sophistication. The chosen typography reflects the bank’s commitment to excellence and appeals to both longstanding clients and prospective customers.
To infuse a sense of dynamism into the brand’s visuals, we introduced a distinctive slanted graphic device. This element conveys motion and progress, symbolising Weatherbys’ forward-looking approach while honouring their storied past.
With the foundational elements in place, we implemented the refreshed brand identity across multiple touchpoints:
Building on Weatherbys Private Bank’s commitment to diversity and inclusion, the WeatHERbys campaign put a spotlight on the talented women within the organisation, celebrating their leadership and professional growth. By emphasising ‘HER’ within the brand name itself, we created a simple yet powerful visual device that reinforced the central role women play in the company. This subtle but effective branding element resonated across internal and external communications, making the campaign both memorable and impactful.
The campaign featured stories of women in leadership roles, as well as those who had been nurtured and supported throughout their careers at Weatherbys Private Bank. Through a mix of digital and print content, we showcased personal experiences, achievements, and the company’s ongoing efforts to foster an inclusive workplace. The response from staff was positive, with high engagement levels reflecting a strong sense of pride and alignment with Weatherbys values. The campaign not only reinforced the organisation’s commitment to gender equality but also strengthened its employer brand as an inclusive institution.
To celebrate and recognise achievements across the business, we created a suite of materials to support the prestigious Weatherbys Awards, an internal ceremony honouring excellence within the company. By investing in a high-quality event experience, Weatherbys Private Bank reinforced its commitment to employee recognition and engagement, fostering a culture of ambition and achievement.
We developed a prestigious design look-and-feel for the awards. A key element of this was an animated video that guided the structure of the ceremony, introducing nominees and announcing winners. We storyboarded the video and led a recording session with a professional voiceover artist to ensure a polished and engaging final product. Alongside this, we produced a heritage video that was played during the event, highlighting key milestones in Weatherbys’ long and esteemed history, reinforcing the company’s legacy while celebrating its continued success.
"The team at Arch not only understand our brand’s vision, they also understand our ways of working. They always make us feel like we are their priority, even when giving them incredibly tight turnaround times! When working on new projects, it’s great to know Arch are part of our team."
– Nicola Hilder, Head of Marketing, Weatherbys Bank.Following the success of these projects, we are proud to continue our partnership with Weatherbys Private Bank and Racing Bank. We assist in the creation of their internal and external marketing materials, ensuring a consistent, high-quality brand presence that reflects their values and vision. From corporate communications to digital campaigns, we help bring their messaging to life with clarity and impact.
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