Parmar Collection

Background

Parmar Collection manages a group of exclusive hospitality and event venues. Each venue provides a unique experience, ranging from fine dining and cocktails to weddings, corporate events, and private celebrations.

With a focus on top-notch service, distinctive style, and memorable experiences, Parmar Collection has earned a reputation for quality. Arch Creative works with them to turn this quality into effective marketing materials, ensuring that their venues look as impressive in print as they do in person.

The Brief

Parmar Collection manages a group of exclusive hospitality and event venues, ranging from fine dining and cocktail restaurants to stately houses, wedding venues, and event spaces.

Arch Creative was brought in to create a unified yet flexible suite of high‑end print and brand materials for the full collection. Our task was to design bespoke branding (logos, menus, brochures, promotional material) for each venue, in a way that expresses the unique character of each space while reflecting the overall quality and style associated with Parmar Collection. The aim was to ensure every venue felt premium, well‑presented, and ready to appeal to a diverse clientele, from couples planning weddings to diners seeking fine food or guests booking private events.

Black Iron A la carte menu is shown on a dark charcoal background

Black Iron Grill

For Black Iron Grill, we delivered a visual identity designed to match the restaurant’s elevated atmosphere.

The use of dark backgrounds, such as charcoal and metallic tones, and elegant typography helps to convey a sense of sophistication, reinforcing that Black Iron Grill is not just another restaurant, but a destination for fine dining experiences.

We produced a series of seasonal menus, including summer, autumn, and cocktail menus, designed to highlight the restaurant’s refined atmosphere. Each menu balances visual appeal with clear and engaging content, showcasing the culinary excellence of the venue.

Title cover graphic for The Magic of Christmas event brochure

Title cover graphic for Winter Wonderland event brochure

City Rooms & Winstanley House

We created City Rooms’ branding to support a variety of events, from traditional weddings and cultural celebrations to festive or seasonal gatherings. We have created brochures and promotional materials that reflect the grandeur and versatility of the space. The design choices aim to evoke a sense of occasion through elegant layout and photography.

For Winstanley House, we developed the identity and collateral for celebrations, weddings (traditional and cultural), and special events they host such as festive parties and afternoon teas. The design approach emphasises elegance and warmth, balancing the heritage and charm of the venue with the polished finish that customers have come to appreciate from the Parmar Collection venues.

Front and back of flyer advertising an Indian afternoon tea offering

Flat lay of City Rooms Asian Wedding brochure showing all pages at once

Leyland

What we did

We’ve been working with Leyland since 2022, building a strong creative partnership. Since 1985, they’ve grown from a single paint and decorating store in Central London to 33 locations throughout the city.

The Brief

We work alongside Leyland’s in-house marketing team on a retainer basis, covering all of their design requirements so that we are able to prioritise their tasks and work on any brief as soon as it come in, large or small.