Brew Beat Festival

Background

Brew Beat is Leicester’s biggest free craft beer and music festival – a vibrant three-day celebration of street sounds, local brews, and family-friendly vibes in the heart of the city.

Now in its fifth year, Arch is proud to be the lead creative and organisational partner, working closely with BID Leicester, HQ Media, and The Real Ale Classroom to deliver everything from branding and marketing to full festival planning and on-the-ground delivery.

From 3,000 to 10,000 – and growing

Since its launch, Brew Beat has grown from a small gathering into a must-attend event, pulling in over 10,000 visitors annually. Designed as a free and inclusive cultural weekend, the festival has become a fixture in Leicester’s calendar, attracting people from across the region with its mix of craft beer, DJ sets, live music and laid-back street food.

Each year, we evolve the experience – making sure it stays fresh, safe and family-friendly, while reflecting the creative energy of the city. It’s one of the few Midlands festivals to balance grassroots with commercial appeal, and it’s become a powerful driver of city centre footfall.

Full-service creative, from taps to turntables

We don’t just do the visuals – we help to run the show. From early planning to stage design, talent booking, site dressing and sponsorship activation, Arch leads the creative direction, festival management, and audience engagement.

A bold, characterful brand

From the snappy name and identity to a vibrant, streetwise design style that reflects the creativity and craft of the beers on tap. From punchy social content to on-stage graphics, signage, advertising and a scroll-friendly website, every touchpoint was designed to feel fresh, independent and contemporary.

Our creative team handles:

Brand identity and annual theme updates
Full marketing campaigns and social assets
On-site visuals, wayfinding and environmental graphics
Paid media support (in partnership with BID Leicester)

Recent sponsors have included PPL PRS, Octopus Energy, and De Montfort University – giving the festival further reach and credibility with local and national audiences.

A grid of four Brew Beat posters showing design development.

Measurable impact – cultural and commercial

Brew Beat is now recognised as one of Leicester’s key summer events, delivering value on every front – from cultural enrichment to economic uplift:

Key results

10,000+ attendees annually
£351,975 estimated economic impact year on year
Over 2.1M social media impressions via BID Leicester campaign
Visitors from across the Midlands and beyond
Drives direct and secondary city-centre spend
Named one of Leicester’s top free festivals

With the audience growing year-on-year and a strong brand that keeps people coming back, Brew Beat continues to hit the sweet spot between grassroots energy and city-wide celebration.

brewbeat.co.uk

Add testimonial here

– tbc

MTV: Festivals & Events

What we did

Pumped-up neon-brights get the party started.

A Day-Glo explosion of colour marked the beginning of Arch’s relationship with MTV when we created an ident for MTV Trax.

Identities for iconic superbrand

Since then our projects with MTV have expanded to include branding, websites, marketing and advertising collateral, as well as more motion graphics.

In addition to MTV Trax, under the MTV banner we’ve worked with MTV Presents, Club MTV Europe and MTV Base.