We developed a targeted paid social media campaign for bOnline, using vibrant illustrations and compelling animations to promote their VoIP phone systems to micro-business entrepreneurs, tech-savvy founders, and motivated entrepreneurs.
bOnline, a leading provider of phone systems tailored for freelancers, startups, and small businesses, sought to expand their customer base beyond 50,000 users. They approached us to design a paid social campaign focused on increasing sales of their VoIP phone systems.
Our team conceptualised three distinct campaign ideas, with the client selecting the ‘Be Smart’ theme. This concept featured a series of vibrant illustrations reflecting the work-from-home culture and the flexible features of bOnline’s products, appealing to our target audiences.
The headline copy cleverly played on the bOnline brand name, using ‘Be’ statements to highlight product benefits and reinforce brand identity.
To enhance engagement, we incorporated simple yet effective animations, designed to capture attention as users scrolled through their social media feeds.
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