Aramark is one of the largest hospitality and facilities management providers in the world. It operates in 19 countries and serves millions of people each day with a focus on quality, service, and innovation. In partnership with Everton Football Club, Aramark is responsible for matchday and non-matchday hospitality at the club’s new home, Hill Dickinson Stadium.
Located on Liverpool’s historic waterfront, Hill Dickinson Stadium marks a new era for Everton and the city. It is a world-class sporting venue designed to host top-level football in the Premier League. The stadium celebrates its unique location with modern architecture, community spirit, and a strong connection to Liverpool’s industrial and maritime heritage.
Aramark partnered with Everton FC to create an outstanding hospitality experience at the new Hill Dickinson Stadium, both on matchdays and at other times. They needed a refined visual identity and high-quality print and digital materials to showcase the stadium’s spaces, promote non-matchday event sales, and make sure every detail of the matchday experience matched the club’s ambition and prestige.
Aramark asked Arch to help position the stadium as a premium destination for events beyond football. We created a sophisticated brand identity that would establish Hill Dickinson Stadium as a world-class venue on Liverpool’s waterfront – a space where history, culture, and contemporary design merge.
The brand captures a new era of event spaces in the city. It draws inspiration from the flow of the River Mersey, the character of the docks, and the beauty of the surrounding landscape. Refined colour palettes, and subtle design details reflect the stadium’s architecture and the city’s enduring pride.
This identity came to life in a non-matchday event sales brochure designed to showcase the stadium’s stunning spaces and versatile offerings. Through striking imagery, tactile materials, and premium finishes, we created a piece that conveys both the grandeur and warmth of the experience. This positions Hill Dickinson Stadium as one of Liverpool’s most sought-after locations for events, conferences, and celebrations.
We worked closely with Aramark’s premium operations team to ensure that every aspect of the matchday experience matched the sophistication of the stadium’s many spaces.
Each hospitality area within Hill Dickinson Stadium has a unique atmosphere, and on matchdays, fans enjoy a menu that reflects this individuality. From fine dining tasting experiences to nostalgic pub-inspired classics, every dish is crafted to complement its setting.
Our design approach matched this attention to detail. We created unique menu designs for each area, selecting materials, finishes, and print techniques that mirrored their character. We used a range of materials and approaches, from high-end leather textures to magazine-style layouts inspired by vintage matchday programs. Every element, including paper weight, colour palette, and touches of gold foil, was chosen to enhance the premium feel.
We managed the whole process from beginning to end. This included working with trusted partners in sourcing materials, overseeing production, and ensuring the final result met the high standards Aramark and Everton bring to the pitch.
Together, we have helped elevate Aramark’s hospitality offerings to reflect the ambition of Everton’s new home. We combined beautiful design with exceptional detail to create an unforgettable guest experience, both on and off the field.
Great design goes beyond visuals. It shapes every part of your audience’s experience, from the first impression to the final whistle. If you’re searching for a partner who focuses on the finer details, get in touch.
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