The tech and finance industries are evolving faster than ever. New tools, platforms, and ways of thinking are reshaping the way brands communicate, and creative design sits right at the heart of it all. In this fast-paced environment, standing out isn’t just about looking slick. It’s about using design to build trust, create memorable experiences, and help people make better decisions.
We’ve noticed a few key trends that we think will define the next chapter in tech and finance marketing. Here’s what you should be watching, and how leading brands are already putting these ideas into action.
AI is transforming the way brands understand and interact with their audiences. It’s no longer enough to offer a one-size-fits-all user journey. Customers now expect experiences that feel tailored to their needs and behaviours.
In the tech space, platforms like Spotify are a great example. Their personalised playlists, driven by machine learning, are designed with the user front and centre. In finance, Cleo, the AI-powered budgeting assistant, delivers a conversational, chatbot-led experience that feels surprisingly human, making financial management more approachable.
These experiences are driven by data but delivered through design, featuring intuitive interfaces, clear copy, and visuals that guide users effortlessly through personalised journeys.
AR and VR are opening up a whole new layer of engagement, especially for brands looking to educate, demo, or simply stand out.
In the finance world, BNP Paribas has used VR to showcase property investment opportunities, giving clients a more tangible sense of the assets they’re considering.
These kinds of immersive experiences aren’t just flashy. They provide clarity, build confidence, and turn abstract ideas into something users can actually explore.
Sustainability isn’t just about physical products – it matters in the digital world, too. And for many users, a brand’s environmental stance plays a big part in how they connect with it.
Digital sustainability can take many forms: lightweight websites that load faster and use less energy, minimalist interfaces that avoid clutter, or even darker UI themes that reduce screen brightness and energy consumption.
Digital products that are simple, efficient, and considerate of energy use send a strong message about your brand values.
Complex information doesn’t have to be confusing. In fact, when it’s well-designed, data can tell a story and help people understand things quickly and clearly.
Take Girls Who Code annual reports, for example. They don’t just list performance figures; they visually walk readers through key metrics with animated charts and engaging layouts.
For finance brands, good data design can mean the difference between intimidating spreadsheets and insight that empowers. Whether it’s investment trends, budgeting breakdowns, or tech performance metrics, presenting data creatively and clearly builds trust and improves decision-making.
At Arch Creative, we help tech and finance brands not only keep up with change but lead it. Whether it’s exploring immersive formats or creating designs with sustainability in mind, we bring strategy and creativity together to drive results.
We’ve worked with forward-thinking clients across these sectors, helping them stay agile, elevate their brand identity, and connect more meaningfully with their audiences.
View our case studies here to see some of our recent work in action.
The future of design in tech and finance is already taking shape, and it’s bold, intelligent, and human-centred. If you’re ready to explore how your brand can stand out and lead the way, we’d love to chat.