Our film for Leicestershire Fire and Rescue Service (LFRS) that Arch Creative have developed was released yesterday, and is already stacking up thousands of hits.

The video forms part of of the ‘Safer People, Safer Places’ campaign that Arch have developed, and is the cornerstone of the LFRS purpose. We developed our narrative around the theme of ‘#NotJustFires’, highlighting the important work that all of the departments of the LFRS carry out – not just firefighters.

Over the past year we shadowed a selection of the workforce that play a huge part in making Leicester, Leicestershire and Rutland safer. These include control room teams, community safety, technical rescue, and of course both full-time and on-call firefighters. We even filmed the next generation, the Cadets, being put through their paces.

Our two minute video will be showcased across the LFRS social channels, informing the public about their range of support services, as well as inspiring engagement both within the fire service, and with schools and colleges.

Take a look at our film below:

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