It’s Christmas time, or thereabouts. But if you’re only just jumping on the bandwagon – you’re a rookie, kid. At Arch – it’s Christmas all year round – and this year we’ve been helping Leicester City Council promote their Christmas in Leicester Campaign.
Our animation utilises a sort of 2.5D (yep, that’s a thing) in which 2D characters and objects create the illusion of depth. The imagery creates a lovely, little festive scene, complete with all of the Leicester Christmas landmarks.
One such landmark is the ice rink which has popped up in Jubilee square – a couple of the Arch staff members get starring roles in the footage filmed on the rink’s opening night! Other locations include the annual fixture that is the Leicester Big Wheel, the gorgeous Christmas lights and a grotto where you can meet – presumably – the real Santa.
To complement the animation, we’ve created a suite of OOH ads which are showcased around the city. You can see a few images of the work interspersed throughout this blog, including this projection on Charles Street. There are also some shorter videos dotted around Leicester City Council’s Facebook Page, plus a digital brochure to check out what’s going down this yuletide.
Keep your eyes peeled for our own Christmas campaign – which will be dropping down your virtual chimney in an E-Shot next week.