If you haven’t been feeling Christmassy since June, you’re a fraud! We’ve been working away like little elves creating graphics for Leicester City Council. 




It’s Christmas time, or thereabouts. But if you’re only just jumping on the bandwagon – you’re a rookie, kid. At Arch – it’s Christmas all year round – and this year we’ve been helping Leicester City Council promote their Christmas in Leicester Campaign.

Leicester City Council ads
The centrepiece of the campaign is a spot on the ITV Hub, funded by BID Leicester to help raise the profile of the city during the festive period. We’ve created a Christmassy animation featuring the city of Leicester to get the punters in the mood to eat, drink, be merry and everything in between.

Check out the animation above – at the time of writing, it’s been seen over 100,000 times across Central East and Central West!


Some of the Arch team at Ice Skating
The LCC Campaign

Our animation utilises a sort of 2.5D (yep, that’s a thing) in which 2D characters and objects create the illusion of depth. The imagery creates a lovely, little festive scene, complete with all of the Leicester Christmas landmarks.




One such landmark is the ice rink which has popped up in Jubilee square – a couple of the Arch staff members get starring roles in the footage filmed on the rink’s opening night! Other locations include the annual fixture that is the Leicester Big Wheel, the gorgeous Christmas lights and a grotto where you can meet – presumably – the real Santa.



LCC Campaign

To complement the animation, we’ve created a suite of OOH ads which are showcased around the city. You can see a few images of the work interspersed throughout this blog, including this projection on Charles Street. There are also some shorter videos dotted around Leicester City Council’s Facebook Page, plus a digital brochure to check out what’s going down this yuletide. 

Keep your eyes peeled for our own Christmas campaign – which will be dropping down your virtual chimney in an E-Shot next week.



Clock Tower Leicester

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