We’ve been doing a lot of public sector work of late, and one key account has been Leicestershire Fire and Rescue Service.
The Fire service is a brand with tonnes of potential for great work – they’re genuine heroes, and there are lots of myths and misconceptions revolving around their work.
For example – a small percentage of firefighters’ work is tackling fires. They’re more likely to be found doing the “rescue” part of Leicestershire Fire and Rescue Service. This sentiment has led to the strapline Safer People, Safer Places, which the Fire Service asked us to use as a springboard for refreshing their current brand.
Click here to see our case study to see what we’ve done for LFRS so far.