In the last few months, we’ve been working with MTV again to design and produce the website for MTV Music Week, which launches tomorrow.
MTV Music Week, in partnership with VOXI by Vodafone and NOW TV, takes place from 8th-11th November 2017. The music giants are taking over London (in a nice way) to host a whole load of top-quality music-related events. The official space of the invasion is pop-up House of MTV – and Arch Creative have been in the front row designing the website to launch the event to excited fans everywhere.
Music Week is a build-up to the EMA awards. The idea is to explore the ways that music (and MTV) has impacted on fashion, culture, art and technology, whilst getting Londoners hyped up for the prestigious ceremony. The House of MTV venue will also showcase MTV Breaks during the day – workshops designed to educate and advise attendees on how to break into the creative industry with talks, workshops and mentorship from industry professionals.
The first item created for Music Week was, of course, the website. We’ve utilised a pixelated 80s and 90s video game aesthetic layered over stylish, pink and purple imagery to create a website that captures both the London music scene and the MTV aesthetic.
Hackney House (in Shoreditch, surprisingly), is the base of operations for House of MTV. Ambassadors for the event have been named as Jonas Blue and Becca Dudley and the week’s features and talks will showcase loads of other artists and celebs from MTV staples R3WIRE & Varski, to the cast of Geordie Shore. The idea of House of MTV is not just a display of great live music. It’s designed to inspire and help young people trying to break into the industry. That’s why the week will also feature a host of industry professionals, who are giving talks and lectures on what the music industry means today.
Panel events will include The Journey of Grime on Thursday 9th (15:00-17:00), a DJ masterclass with the aforementioned Jonas Blue and our old pals R3WIRE & Varski (Friday 10th, 13:30-16:30) and the brilliantly named Dance Music: Where From? What Now? Where To? On Friday at 17:30.
Check out the Music Week website for more information about buying tickets and getting involved.