A brand giant you may not have heard of

Hanwha Techwin isn’t perhaps a brand you’ll have heard of. As a multi-profile business conglomerate, Hanwha Group is a Korean brand that is one of the powerhouses of international technology companies – turning over billions of pounds each year. Having started life in explosives for the construction industry, they now operate across a wide range of business sectors that includes manufacturing, chemicals, renewable energy, finance, investments and leisure.

 

Hanwha Techwin - Samsung

 

Techwin is an important part of the Hanwha machine covering business and home security products, solutions and support services. Arch have been working closely with Hanwha Techwin for a number of years across a wide range of marketing and advertising formats. 2016 was a big year with the launch of two product ranges – the Wisenet P & Q Series and 2017 has seen us working on the follow-up project – Wisenet X.

Hanwha Techwin - Samsung
Hanwha Techwin - Samsung

For Wisenet X, we created a suite of advertising collateral. We started off with a ‘coming soon’ teaser campaign consisting of web banners. Our series of print adverts for the new product focused on the myriad features of Wisenet X together with product packshots, supported by email footers and web banners. Brochures followed and all of this was produced in nine languages…that’s a lot of translating!

The accumulated marketing assets for Wisenet X were presented at the March launch event in Barcelona. The event was led by the UK team and as such required the creation of a branded presentations for the key speakers, in-house editing of corporate videos, large format conference graphics and web banners – all wrapped up with Wisenet branding.

Post event, Arch put together a short compilation video with Hanwha Techwin idents included.

Hanwha Techwin - Samsung

After the initial launch, we’ve created a series of adverts featuring sprinters with copy based on eXtreme performance.  The supporting message that we’ve developed for Wisenet X and Hanwha Techwin as a brand is based around the strapline “We Move”. It’s an overarching message that conveys the dynamism and reach of Hanwha.  From initial teasers through to launch events, the Wisenet X series is a good example of how we create campaigns from start to finish with compelling storytelling throughout.

Hanwha is a consummately professional brand. A Fortune 500 company, it’s been a pleasure to work with them for the last few years and our relationship is a great example of a client maximising Arch Creative’s multi-disciplined services. From typesetting, editorial, copywriting, advertising, video and branding, Hanwha Techwin is making the most of what we offer.

Hanwha Techwin - Samsung

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