You Beauty!

Take a peek at Fruity Beauties new packaging.

Here at Arch we go bananas for anything organic – so we’ve teamed up with Leicester based start-up Fruity Beauties to help create their brand. Fruity Beauties make 100% natural ice pops – they’re delicious, 0% fat, vegan friendly and nut free. You couldn’t ask for much more in a healthy snack, right?

Most recently we’ve designed some juicy new packaging for the Scrumptious Strawberry flavour ice pop, pictured below. The design incorporates some of the Little Fruities – the cheeky anthropomorphised fruit pieces that add literal character to the brand. Fruity Beauties are ideal for things like festivals – hence the reason the Little Fruities appear riding a camper van on the back of the box.

We also did the web design for Fruity Beauties website. You can sign up to the newsletter, get a bit more info about the ice pops and even submit your own Little Fruity drawings to be displayed on the site. The best designs have the chance to win a year’s supply of Fruity Beauty pops, given to the best Little Fruity each month. There’s also a yearly winner which is made into a limited edition toy – which sounds pretty awesome if you ask us!

Fruity Beauties Ice Pops will be available in 2016. Check out their website at