Yesterday was the 11th day of the 12th month of the 13th year in this millennium – the next consecutive date won’t be for another 90 years.

To celebrate this so called ‘noughts and crosses’ day, we had another special date lined up with X-Factor finalist Sam Bailey. The Leicester girl had a homecoming gig right outside Arch Creative HQ in the Cultural Quarter.

The red carpet welcome, complete with fireworks, paparazzi and TV cameras was packed with thousands of new fans ahead of Sam Bailey’s concert at Athena.

Not too many of Arch’s team are especially enthusiastic about the X Factor empire, but it was good to see (and hear) something different right on our doorstep.

Good luck to Sam in the X Factor final on Saturday!

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