Design was something we'd done badly in-house for some time. Arch were clever enough to convince us that we needed to move into the 21st century with our corporate image and marketing strategy. I'm really pleased that we now have Arch on board to help us with our marketing and design requirements.
William Allingham - CEO Steamin' Billy Brewery Company
Steamin’ Billy are a chain of nine pubs in and around Leicestershire including The Parcel Yard next to the train station and The Cow & Plough in Stoughton. The Steamin’ Billy proposition is consistent across all their pubs – the decor is relaxed and they sell traditional British food, plus their own real ales such as Tipsy Fisherman.
Arch Creative handle all Steamin’ Billy venue’s day-to-day requirements, creating posters, offer flyers, adverts and looking after the website.
We’ve also created packaging and labels for some of their own products such as wine, beer and cider. We devised the ‘It’s the dog’s’ brand as a quirky, humorous play on the dog brand.
We also completed a full re-brand, re-illustrating the Jack Russell dog and combining the image with a traditional typeface, giving a fresh look and feel across the board.
Time Bar was Steamin’ Billy’s original venue, but it was also an anomaly in comparison to the other pubs – Time was a cocktail bar and the name jarred with the brand. Steamin’ Billy wanted to overhaul the brand and complete a major interior renovation, turning the venue into a more relaxed pub. The venue is located directly next door to Leicester Train Station, which had also just undergone a multi-million pound renovation. The idea was to attract more customers into the bar, who could also use it as a waiting room for travellers wishing to eat, drink and wait in comfort.
Arch worked closely with Steamin’ Billy, finally deciding on the new name ‘The Parcel Yard’. The new name was inspired by the original use of the building as a sorting office and parcel yard for The Royal Mail. We then presented a series of interior design concepts, logo ideas and marketing ideas. The menus, offer flyers and stationery were printed onto brown parcel card and a series of mail stamps were printed directly onto them to enhance the brand. We also produced the external signage and A Boards. The Parcel Yard has dramatically increased sales since opening it’s doors.