Samsung

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No matter what type of project I give to Arch Creative, be it print, web or POS, they've always delivered to tight deadlines. Arch always maintain 'London agency' quality work whilst working within the global Samsung brand guidelines.

Commercial Marketing Manager, Samsung

Background

Innovative security technology

Samsung are one of the largest multinationals in the world comprising of many divisions and now lead the global market in high-tech electronics manufacturing and digital media.

Arch Creative work with the commercial division, Samsung Techwin, primarily focused on selling innovative CCTV and related innovative security technology.

Arch Creative work with Samsung on a day-to-day basis, producing flyers, direct mail, websites, landing pages and e-shots.

We’ve also produced a number of advertising campaigns focused on selling their cutting-edge range of HD cameras, devising the ‘Smart Thinking’ strap-line used on Samsung Techwin’s Wisenet range.

Featured project

HD cameras direct mail campaign

With the launch of their latest Digital Video Recorder range, which allows their customers to simply change their existing DVR from a standard analogue CCTV solution to an HD CCTV solution, Samsung wanted to create a marketing campaign to spread the word.

We were tasked with creating a direct mail piece that was compact, impactful and informative, explaining the new features – HD quality, split screen monitoring and increased bandwidth.

We designed an 8 page roll fold leaflet in a neat square format and managed the production of bespoke envelopes to suit, along with the fulfilment and distribution. After creating the English version we then adapted versions in Italian, French, German, Spanish and Polish.

To complete the campaign, we transposed the 8 page brochure into an e-shot, landing page for the website and adverts which were again translated into various languages.