Lime Venue Portfolio

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Having worked closely with Arch Creative for a number of years, I can confidently say that not only do they hit the mark creatively across the varying range of our venues, but also deliver on service and costs.

Richard Kadri-Langford - Head of Marketing, Lime Venue Portfolio

Background

Spectacular events in unusual venues

Lime Venue Portfolio is the marketing arm for the unique and unusual venues within Compass Group, the world’s largest facilitating company. With leading sporting and cultural venues throughout the UK, ranging from, castles to sports stadiums, exhibition halls to stately homes, they have something that should suit any occasion, as well as award winning catering services.

Arch have been working with Lime Venue Portfolio for a number of years and have created a variety of marketing materials from offer flyers or promotional e-shots through to Christmas campaigns.

Featured project

'Best of British' summer parties campaign

To ride the crest of the wave with all that was great to be British in 2012, Lime Venue Portfolio teamed up with quintessential British brand Pimm’s to promote the use of venues in their portfolio. This was primarily based around their clients holding summer events around the time of the Jubilee celebrations and the London 2012 Olympics.

Initially we created a retro looking ‘Best of British’ logotype and then set about creating a collage of iconic British imagery, with lashings of national pride thrown in for good measure; red telephone boxes, black cabs, British bull dogs – as many clichés as possible!

The finished design had to cleverly balance the strict brand guidelines of both Pimms and Lime Venue Portfolio.

The concept was extremely well received and rolled out across all venues. It was also developed into an e-shot, advert, double sided flyer, animation for the website and email footer for the venues to use.

As a result of this customer focused sales activity, the collection reported a significant increase of converted sale, over 50% more than an average week and a 30% increase in enquiry levels. The initiative also drove a 45% year on year uplift in visitors to the Lime Venue Portfolio website.