Fruity Beauties

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Arch entirely grasped and embraced our brand concept and applied their vast knowledge and experience into developing a brand which we instantly connected with and was in keeping with our ideals for the concept and the company ethos.

Alicia Porter & Lucy Sinclair


Refresh, Revitalise, Rejuvenate!

Fruity Beauties is a start up company with big ideas. Only recently launched, Fruity Beauties sell a range of organic, 100% natural ice pops in a selection of nutritious fruity flavours. Initially launching ice pops, the company plans to develop the range across a variety of products aimed at children, festival goers and further afield.

Once the brand was approved we set to work crafting the new website. The new design would act as an immersive platform from within which the story, idea, and quality of the products could be told.

Featured project

Characters brought to life with distinctive design

Yum! We love it when clients come to us with exciting products to brand and market. That is exactly what the team behind Fruity Beauties have done.

Working closely with the client, we’ve developed a social community. The Little Fruities page is interactive, with the functionality for kids to upload pictures of their favourite characters.

Through the use of simple animation the website brings to life the fruity beauty characters. Our digital team also devised a neat CMS to enable their staff to simply administrate the back-end.

The Fruity Frolicks page tells the journey of the Fruity Beauties caravan Junie, and their kooky VW camper van. Its through little touches like these that brings the brand to life and adds extra value to the product.

Their tasty, yet healthy, range of ice pops is the first step in a fun journey, which we’re excited to be part of.

Take a look at the site here: