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5th September 2016

Arch on Film: How Video Marketing Will Improve Your Business

Video is one of those areas that lets us open up our creative boxes and design something really unique for our clients – this is our new video showreel, and here’s why you should clamber aboard the good ship video marketing with Arch Creative:

By 2017, video is expected to make up a whopping 69% of all internet traffic. To put that into perspective- that’s most of it. Bar the little statistic above – here’s four other reasons why:

1) It helps with SEO

Ah, the elusive Search Engine Optimisation – in a nutshell improving and building the content of your website so that it appears higher on Google searches – and one surefire way to boost your content’s quality is with a video. According to Videoexplainers a vid increases the chances of popping up on the front page of Google by 53 times.

2) They make things more interesting

Kind of obvious, but the stats back it up if you put a video in front of your customer, they’re more likely to watch it than sit through a wall of text. 65% of people who watch videos watch at least ¾ of them and videos in email increase open rates by 20%. That’s because they’re interesting.

3) It’s capitalising on consumer activity

The average attention span of someone browsing the internet is 8 seconds. So if you’ve made it this far into this article, congratulations, you’re above average. Video can harness this info in by literally being less than 8 seconds long – a quick, attention grabbing, visual insight into your business.

4) Video is accessible

In a different time, you had to invest a lot of resources into video production. That’s not the case these days – and as if on cue, here’s Arch. We’ve started supplying our clients with highly recommended video marketing – and we want to create them for you too. We cover the entire process – from initial concepts to storyboarding, scriptwriting to editing, filming to voice over and anything in between.

To get involved with Arch and our video revolution, drop us a line or send us an email. You never know, if your video really takes off you could be getting a call from the Academy.

Arch Creative is an award-winning design agency based in Leicester, specialising in branding, digital, print and advertising. If you’ve got a project you’d like to discuss then send us an email at hello@archcreative.co.uk or call us on 0116 253 0489.