Arch Creative are proud of all of our clients and, at the moment, we’re particularly proud of Prussia Bier, which is currently taking the Midlands by storm – cropping up in all sorts of bars in it’s bottled and draught forms. Our part in the Prussian Empire’s invasion and imminent takeover was the branding, bottle design, glassware design and, well, all of the Prussia bar merchandise in fact. You may remember our earlier blog you can look at here.
Our thinking behind the design of the bottles was to combine a local, traditional brewery aesthetic with the imagery of a quality brand. We looked at mixing new and old – the bottles themselves look like you could have come across them at any point in Prussian history whilst the label is distinctly modern in feeling. We’re pleased to learn the bottles are flying out of the fridges.There are some new bottle designs coming soon which incorporate a gold cap and neck label featuring the Eagle motif, so keep an eye out on social media and the Prussia blog.
We’re also pleased to tell you that the new website has just dropped. Take a sneak peek here:
The site tells the story of Prussia, the history and legacy and includes a Bier locator (which is increasingly populated with eagles landing all over the UK). We’ve also filmed and designed a classy cinemagraph which you can see below. For the uninitiated, cinemagraphs are still photographs in which minor and repeated movement occurs, forming a video clip. A perpetual flow of Prussia Bier – heavenly!
Along with many other clients we’ve also been working on the social media, press releases and PR launch for the past few months. We’ve created some graphics to be used across Prussia’s social media channels which highlight upcoming sporting and holiday events such as The Euro’s and Father’s Day. The short (but sweet) copy lines reflect both the Prussia brand and the events. We’ve also written the content for the inaugural copy of Prussia Times which we’ve designed and will be rolled out quarterly. Check out their blog for further updates.
Prussia Bier is going to take over the world (or maybe just the UK to start with) and Arch Creative is hopping on the Eagle’s back and coming along for the ride. Like a graphic designer Gandalf. In the meantime, you can stare into the hypnotic bliss that is the never ending pint above. Tasty.