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31st May 2015

Web design trends for 2015 – Simplicity

Keep it simple, stupid. An old well-known business phrase that often rings true with design.
A growing trend in web design is that of minimalism, creating a design that is simple and sophisticated – letting the content speak for itself.

Benefits of keeping it simple

This design trend encourages the designer to pare everything back to what is essential.
The user isn’t subjugated to a disparate array of messages, but instead is delivered a single-minded proposition.

Being simple doesn’t mean being stupid

Minimal design is all about balance, whitespace, and contrast.
Simple design exudes confidence, a confidence in your product or service so that it doesn’t need to be dressed-up with superfluous imagery. The challenge of making simple website designs is in the editing process and in having the courage to rely on strengths of your product or service.

Arch Creative is an award-winning design agency based in Leicester, specialising in branding, digital, print and advertising. If you’ve got a project you’d like to discuss then send us an email at hello@archcreative.co.uk or call us on 0116 253 0489.